Chu Chü Beauty products
Our Lineup

Find Your Next Holy Grail

Explore our full collection of K-beauty inspired makeup for every mood, every look, every budget.

Blush

Multiuse Heart Paint

Multipurpose cream color for cheeks, lips, and eyes. Buildable, blendable, and totally adorable. Available in Pink Bunny, Rosy Bliss, and Berry Sweet.

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Silk Glow Baked Blush

Finely milled baked blush that delivers a silky, luminous flush of color that lasts all day long. Available in Pink Haze, Peachy Keen, and Rose Rush.

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Heart Brontour Duo

Dual-pan bronzer and contour in a heart-shaped compact. Sculpt and warm your look effortlessly. Available in Chocolate Cake and Warm Caramel.

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Lip

Juicy Dew Tint

A lightweight, water-based tint that leaves lips juicy and naturally flushed with a fresh dewy finish. Available in Jellybean, Cherry Pop, Plum Crush, and Peach Glaze.

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Velvet Blur Tint

A soft-matte tint with a blurred lip effect. Long-wearing, transfer-proof, and ultra-pigmented. Available in Bratty Mauve, Dusty Rose, and Berry Mood.

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Cloud Matte Tint

Feather-light matte formula that melts into the lips. No caking, no dryness — just pure, airy pigment. Available in Marshmallow, Cotton Candy, and Petal Pink.

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Icy Plumper Heart Lip Glaze

A plumping lip glaze with a cool, icy tingle. Adds volume, shine, and a gorgeous glossy finish. Available in Honey Bunny, Pink Sorbet, and Peach Tea.

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Mood Adapt Lip Balm

A pH-reactive lip balm that adapts to your unique skin tone, delivering a personalized pinkish tint. Available in Demure and Flush.

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Face

Yummy Yum Skin Pressed Powder

A skin-perfecting pressed powder that blurs imperfections and controls shine. Feels like a second skin. Available in Oat shade.

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Soft Focus Loose Powder

Translucent setting powder that diffuses light and minimizes pores for a soft-focus, camera-ready finish. Available in Translucent and Light shades.

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Eyes

Color Quartet Eyeshadow Palette

Four coordinated shades from soft everyday to full glam. Highly pigmented, blendable, long-lasting. Available in Electric Heart (Blush, Rose Gold, Plum, Mauve).

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Heart Lip Duo

Two complementary shades in one compact — a liner and a lip color — for a polished, effortless look. Available in Out and About (Rose Liner + Nude Gloss).

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Can't Decide? Let the Community Help.

Check our gallery for real looks, or DM us on Instagram for personalized recommendations.